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BeerRadio for 8 Febrewary 2012 - Listen in to our engaging conversation with Mike Kallenberger, of Tropos Brand Consulting. Mike runs a company that helps beer brands figure our their appeal to consumers, watching cultural trends and in general is a really interesting guy to talk with. Learn which big brewer Mike started with a few years ago and how he then started his own business to help the beer community. He's our first guest researcher and a great sport. Get a favorite beer, settle in and enjoy ~

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This program originally broadcast February 8, 2012 on KSKQ 89.5 FM in Ashland, Oregon - streamed at KSKQ.org.