The Latin Alternative, the country’s first nationally syndicated public radio show specializing in Latin rock, funk, hip-hop and electronic music, celebrates a remarkable achievement this week: the airing of its 200th episode since the program’s debut in 2009. The innovative one hour radio program is bringing alternative Latin music to a wider English-speaking audience and has been the subject of coverage by Billboard and the NY Times. To celebrate the 200th episodic anniversary of ‘The Latin Alternative,’ the show’s co-hosts Josh Norek and Ernesto Lechner highlight the artists and music that inspired them to create the show, and who helped bring the genre to a wider audience. Featured artists in this special episode include Los Fabulosos Cadillacs, Ana Tijoux, Ray Barretto, Nortec Collective and Natalia Lafourcade.
The Latin Alternative currently airs on more than 45 radio stations in the United States (as well as Panama). “When we started The Latin Alternative six years ago, it initially was an excuse to drink some ouzo with my amigo Ernesto Lechner and talk about our favorite Latin artists. We never imagined that the program would eventually reach hundreds of thousands of listeners each week,” says Norek. Adds Chris Wienk of parent station of WEXT: “Ernesto and Josh really strike a chord with listeners of all different backgrounds. We have believed in ‘The Latin Alternative’ from the start, and it’s been incredible to watch the show grow and be picked up by so many stations across the country and internationally.”
The Latin Alternative is co-hosted by two of the genre’s leading experts, Josh Norek (co-founder of the Latin Alternative Music Conference and president of Regalías Digitales, LLC) and Ernesto Lechner (contributing writer for the LA Times and author of the book ‘Rock en Español: The Latin Alternative Rock Explosion’). ‘The Latin Alternative’ features a mix of high profile artist interviews and the latest new music; Among the artists to recently appear on the show are such Grammy-winning acts as Los Lobos, Natalia Lafourcade, Eddie Palmieri, Ozomatli and Jaguares, as well as buzz-heavy newcomers like Mexrrissey and Ana Tijoux.
Tune to KSKQ on Saturday, March 26 at 1 pm to listen.