MediaEye, a charitable nonprofit of the State of Oregon, applied for low power licenses for 4 non-profits in the Rogue Valley in June 2001. These original organizations were The Eagle Point Museum, Talent United Methodist Church, Peace House and the Multicultural Association of Southern Oregon. The groups were quite different by design and the applicants had to agree for a lead organization to be the license holder, who with input from the other, would broadcast throughout the Rogue Valley. The original applicant group, Multicultural Association of Southern Oregon, functions as the fiscal sponsor as well as license holder for KSKQ 94.9 LPFM. As we have grown and evolved we have developed an Interim Steering Committee bringing together interested partners to develop all aspects of our community radio station.
We are a community owned and operated radio station with a license to build from the FCC. We are members of many local community groups with varied interests who volunteer our time to build this valuable community resource for the greater health of the Rogue Valley.
KSKQ’s license was applied for more than four years ago. In December of 2004 the FCC granted us a license to build and broadcast, with a time span of 18 months and a deadline of June, 2006. It is a huge undertaking for community members. Volunteers have put in thousands of hours working on communications, programming, fundraising, and building a technical schematic that puts a radio studio and transmitter together.
We chose our call letters, KSKQ, as an affirmation of our commitment to our locale, the bioregion of the Siskiyous, thus SKQ, is the stamp of our commitment to the Rogue Valley. Our aim is to invigorate our valley by giving voice to its people, groups, artists, activists, and youth. Thus we increase our intra-valley communication.
Our FCC license (received December 2004) states that for every 12 hours of programming, eight hours must be locally produced, that is, shows that are for and about our hometown communities: our opinions, our music, our issues, our humor, and even our weather. We have become a Pacifica affiliate to air such programs as Democracy Now with Amy Goodman and Free Speech Radio News. Programming of this kind helps us to connect and balance national and international issues with our local issues.
In the radio world, the two main types of radio are commercial and noncommercial.
- Commercial stations are generally supported by advertising and, because of the scope of their broadcast and their focus on profit, they do not always reflect the interests or concerns of their local listeners.
- Noncommercial stations are generally supported by government funding and by contributions from listeners and viewers. Noncommercial stations may also receive contributions from for-profit entities, and may acknowledge the receipt of such contributions or underwriting donations with underwriting announcements generally describing the entity. Noncommercial stations may not, however, broadcast promotional announcements or commercials on behalf of for-profit entities. KSKQ is a non-commercial station. It is a type of radio service that caters to the interests of a certain area, broadcasting material that is popular to a local audience but is overlooked by more powerful and wide-ranging commercial radio stations. Noncommercial radio can be further divided into three types: local public radio, college radio and community radio.
- Public radio tends to have single or at most dual formats, and therefore appeal mostly to one or two types of audience.
- College stations tend to be the most “free,” but the least concerned with the number of listeners they serve, simply because of established (and guaranteed) financial support from their institution.
- Community radio stations, like KSKQ, get the majority of their financial support from their listeners and typically have a much larger volunteer base, which is often reflected in the eclectic programming. It also places a priority on community involvement. Community radio. Like public radio, is regulated by the Federal Communcations Commission (FCC). It is different from public access cable TV. According to the FCC public access cable televison is not on a “publicly owned” carrier, but a private, subscription service.
KSKQ empowers the community and strengthens local culture through inclusive programming by providing a forum for artistic expression and social issues.
KSKQ values its members and considers membership participation as awesome and germane to its success. Members become a part of a movement that reclaims our airwaves and provides for our community in the following ways:
- Gives a voice to the voiceless
- Provides an accessible means of community communication
- Puts forth good journalism
- Increases community spirit
- Creates a forum for local talent
- Lends a helping hand to our neighbors by using the airwaves to improve community
- Learns new skills around radio broadcasting, production, sound engineering, and every other aspect of creating media from concept to the air
KSKQ'S COMMITMENT TO QUALITY
Creating a radio station and being part of an independent media movement is a highly regarded endeavor for all of our members and volunteers. We regularly solicit input from people in the community to create a programming line-up that meets the needs of the community.